Customer engagement, together with data collection, is redefining the beverage market. Jacopo Cassoli, general manager of Ecocap’s, shared his observations at the end of Appex Melbourne.

CUSTOMER ENGAGEMENT, GROWING ATTENTION

During his recent trip to Australia, on the occasion of Appex – Australasia’s Processing & Packaging Expo where Ecocap’s was present with a booth, Jacopo Cassoli, general manager of the company, had the opportunity to delve into the emerging trends in the beverage sector.

Appex, held in Melbourne from 12 to 15 March, is a highly attractive trade fair, specialized in processing and packaging services, with hundreds of exhibitors and thousands of professionals and operators involved.

Among the evidence emerging at a global level, there is the growing attention to customer engagement: “The personalization of the customer experience is gaining relevance and, more and more often, companies are looking for innovative solutions to capture and satisfy this need”, comments Jacopo Cassoli.

In this process, Ecocap’s machinery and the TopSyl patent are strategic tools for the beverage sector: “The results obtained by our partners demonstrate how TopSyl caps offer effective connection and communication opportunities towards their end customers. The versatility and ease of TopSyl customization make it a unique product compared to other packaging solutions on the market. The TopSyl cap allows to collect useful information on consumer preferences, to improve their engagement and to offer personalized and unprecedented experiences each time,” explains Jacopo Cassoli.

TOPSYL BETWEEN FEATURES AND FUTURE TRENDS

Adaptability and flexibility are some of the characteristics that make TopSyl a quality plus.

“It is possible to apply thousands of different graphics in the same production batch, significantly reducing customization costs” specifies Cassoli.

“TopSyl, in addition to guaranteeing hygiene and food safety on all types of cans, responds effectively to global trends in the beverage sector, adapting perfectly to the broadest marketing and market needs, but also to every single internal specificity”.

“Even in the beverage sector, customer engagement together with the collection and analysis of data will become increasingly central and in this scenario companies that are able to offer personalized experiences and build strong relationships with their consumers, through the adoption of innovative solutions, they will have a significant competitive advantage.”

TopSyl is already an excellent response to this challenge.