{"id":5163,"date":"2023-04-03T11:35:10","date_gmt":"2023-04-03T09:35:10","guid":{"rendered":"https:\/\/www.ecocaps.com\/nomisma-green-packaging\/"},"modified":"2023-05-05T16:39:49","modified_gmt":"2023-05-05T14:39:49","slug":"nomisma-green-packaging","status":"publish","type":"post","link":"https:\/\/www.ecocaps.com\/en\/nomisma-green-packaging\/","title":{"rendered":"Nomisma: Italians more attentive to the green packaging"},"content":{"rendered":"

[vc_row nav_skin=”light” consent_include=”include”][vc_column css_animation=””][vc_column_text]Consumers’ attention to sustainable packaging is growing. Ecocap’s is also environmentally conscious and TopSyl, its aluminium cap for cans, is 100% recyclable.<\/em><\/p>\n

Despite the period of uncertainty and sharply rising inflation, sustainability<\/strong> continues to be a relevant factor in the purchasing choices of Italians. This trend is confirmed by the data from the Consumer Packaging Survey<\/strong>, presented by Nomisma at Marca by BolognaFiere and based on a representative sample of over 1,000 purchasing managers between the ages of 18 and 65.<\/p>\n

For 35% of those interviewed, sustainability and attention to the environment are a key factor in their consumption choices and 57% still declare that they take them into account. More specifically, water and energy are the areas to which 80% of families pay the most attention, followed by food and beverages (77%), as well as mobility and travel (56%).<\/p>\n

For 92% of Italians, characteristics related to packaging<\/strong> also have an increasing impact on purchasing decisions. In the last year, 65% of families added a product to their shopping cart because it had a greener pack than other brands and at the same time 19% did not buy a product precisely because the packaging was not sustainable.<\/p>\n

There are three characteristics related to sustainability<\/strong> that are most appreciated by consumers:<\/p>\n