During the latest Marcus Evans webinar, satisfaction emerged for the payback of the investment on the Ecocap’s machine, purchased to use TopSyl in Coca-Coca’s plants in Saudi Arabia

COCA-COLA WEARS TOPSYL IN SAUDI ARABIA

Mohammed Wasfi Al Asi, technical and supply chain director for Coca-Cola in Saudi Arabia, confirmed the excellent performance of TopSyl on the Middle Eastern market.

The adoption of the 110% aluminium TopSyl foil on Coca-Cola cans dates back to 2021 and has since then only given excellent results.

The return on investment for the Ecocap’s machine, purchased to be able to apply TopSyl on Coca-Cola cans, was in fact achieved quickly and with satisfaction.

INNOVATION, SUSTAINABILITY, EFFECTIVE COMMUNICATION: THE WINNING PLUSES OF TOPSYL ACCORDING TO COCA COLA 

The TopSyl patent – ​​which makes cans more recognisable and, at the same time, guarantees hygiene and safety on the drink – is highly appreciated by Saudi consumers who in recent years have increasingly chosen to buy Coca-Cola cans with the TopSyl foil.
Customers appreciate both the greater hygiene on the product and the immediate and impactful communication, as well as the total recyclability of the cap.

TopSyl therefore allows to reach the balance – increasingly important in a competitive market like the current one – between sustainability and functionality.
The right balance between innovation, technology, costs and performance is what ensures the success and growth of a product like TopSyl, which also has the great advantage of being sustainable.