Nomisma: Italians more attentive to the green packaging
Consumers’ attention to sustainable packaging is growing. Ecocap’s is also environmentally conscious and TopSyl, its aluminium cap for cans, is 100% recyclable.
Despite the period of uncertainty and sharply rising inflation, sustainability continues to be a relevant factor in the purchasing choices of Italians. This trend is confirmed by the data from the Consumer Packaging Survey, presented by Nomisma at Marca by BolognaFiere and based on a representative sample of over 1,000 purchasing managers between the ages of 18 and 65.
For 35% of those interviewed, sustainability and attention to the environment are a key factor in their consumption choices and 57% still declare that they take them into account. More specifically, water and energy are the areas to which 80% of families pay the most attention, followed by food and beverages (77%), as well as mobility and travel (56%).
For 92% of Italians, characteristics related to packaging also have an increasing impact on purchasing decisions. In the last year, 65% of families added a product to their shopping cart because it had a greener pack than other brands and at the same time 19% did not buy a product precisely because the packaging was not sustainable.
There are three characteristics related to sustainability that are most appreciated by consumers:
- no over-packing (58%),
- fully recyclable (56%),
- with reduced quantities of plastic (47%).
Looking at the materials, glass is considered the greenest (67%), followed by beverage cartons (59%).
Finally, the role of the label should be considered: one in five Italians declares that they are not fully satisfied with the information to evaluate the sustainability of food products, beverages and food packaging.
76% would like to find images or scores on the label that communicate the level of sustainability of the products and packaging.
Oriented towards constant research and development for the creation of latest generation “green” machinery and technological solutions, Ecocap’s contributes to the development of increasingly sustainable products and solutions. For example, the patented TopSyl seal, which protects and personalises the opening of the can, is 100% aluminium and 100% recyclable.