Canned water: a sustainable alternative to plastic that is gaining more and more ground. Environmental awareness and numerous bans on single-use plastic are pushing the market towards eco-friendly solutions.

NEW TREND

Responding to consumers’ growing environmental concerns, canned water is gaining traction in supermarkets as an alternative to plastic

Initially used as a reserve during the Second World War, canned water is developing its own market, challenging plastic, traditionally a leader in the sector.

This is a change fueled by growing environmental awareness and increasingly stringent regulation. In fact, thanks to the increase in bans on the use of single-use plastic, companies are exploring valid alternatives.

Aluminium cans are considered a more sustainable packaging choice, with a high recyclability rate.

Investments in this direction are growing, with companies and brands working and committed to environmental protection and sustainability. This growing trend sees a great variety of formulations and flavorings appearing on the market.

Some brands, such as Open Water and Liquid Death, place environmental sustainability at the centre of their corporate identity, while large companies such as PepsiCo and The Coca-Cola Co. are entering the canned water market.

However, there are challenges to overcome, such as higher cost and less convenience compared to conventional plastic bottles.

AROUND THE WORLD AND IN ITALY

In the US, the government initially introduced canned water for emergency use; now the market is expanding with the entry of brands like Dash, which are making investments.

The trend is similar in England: canned water is gaining popularity, with brands such as Cano Water and Highland Spring Group offering flavored and sparkling products to meet consumer preferences.

Canned water is also capturing the interest of consumers and investors in Germany. With the increase in bans on single-use plastics and the demand for more sustainable solutions, brands like Mananalu are making their way. Additionally, active partnerships with organizations like rePurpose Global demonstrate a collegial commitment to protecting the environment.

In all three countries, canned water is a tangible response to the need to reduce high-impact single-use plastic bottles and the growing interest in this sector is set to grow.

Even in Italy in recent years, canned mineral water has begun to make space on the shelves, although at the moment it still represents a small niche.

In the past they have introduced San Benedetto canned water (both in 33 cl single-dose format and in natural and carbonated versions) and Spumador Refresco (Eco Recoaro water in 33 cl cans, still and carbonated).

San Benedetto water cans have also successfully made themselves known in the USA.

WITH TOPSYL CAN WATER IS EVEN COOLER

Thanks to the TopSyl patent, the aluminium protection system proposed by the Ecocap’s company, canned water is even more trendy.

In addition to being an ecological, safe and hygienic system, TopSyl allows countless customizations, transforming the can into an extraordinary marketing and communication tool.