The Every Can Counts 2025 report highlights increased environmental awareness and clear expectations for industry and brands.

AWARENESS AND MATERIAL CHOICE

The demand for sustainable packaging continues to grow internationally. This is according to the Global Recycling Habits and Attitudes 2025 report by Every Can Counts, presented on World Can Day. The survey, conducted among over 16,000 people in 16 countries, including Italy, highlights a growing environmental awareness among consumers: nearly 9 out of 10 respondents recognize the urgency of addressing issues such as climate change, waste pollution, and sustainable material management.

Over 70% of people consider plastic and waste a significant problem and are demanding concrete solutions along the entire supply chain. In this context, there is growing interest in materials such as aluminum, appreciated for its infinite recyclability without loss of quality and its ability to maintain the energy and economic value of the resources used over time.

THE ROLE OF CONSUMERS AND COMPANIES

The report reveals strong expectations for brands and industry: 87% demand fully or infinitely recyclable packaging.

The study also highlights a shift in the way the concept of circularity is interpreted. For one in two people, circular packaging is packaging that, once recycled, returns to its original function. In line with this vision, 57% of respondents consider packaging designed to be reused in the same production cycle, such as aluminum cans, to be truly recyclable.

At the same time, an information gap emerges: only 17% of respondents currently identify cans as the most recyclable packaging. This figure highlights the need to strengthen information and awareness about material recycling. The report also confirms a shared responsibility throughout the supply chain: more than half attribute consumers the primary role in proper recycling, but industry, brands, waste management, and institutions remain key players. It is no coincidence that 87% of people believe that companies and manufacturers should be required to use fully recyclable packaging or packaging made from recycled materials.

For Ecocap’s, 2026 promises a year full of strategic opportunities to expand the company’s presence in international markets.

2026 TRADE FAIR PROGRAM

Participating in international trade fairs is a key moment for Ecocap’s to build new connections and strengthen existing business relationships.

The company has always valued direct engagement with customers, distributors, and partners, seeing it as a unique opportunity to showcase innovative solutions, discuss industry developments, and generate new business opportunities.

In 2026, Ecocap’s will be present at a particularly rich calendar of events, allowing the company to maintain a strong presence in strategic markets while exploring new growth opportunities.

Key events for Ecocap’s:

• January 26–27 – Marcus Evans, Las Vegas, USA
• April 14–16 –  Warsaw, Poland
• April 28–30 – International Brews Strategies, Barcelona, Spain
• May 5–8 – Metpack, Essen, Germany
• May 19–21 – ANTAD, Guadalajara, Mexico
• June 2–4 – ProPack MENA, New Cairo, Egypt
• October 28–29 – Brew Asia, Vietnam
• November 3–5 – Gulfood Manufacturing, Dubai, UAE
• November 10–12 – BrauBeviale, Nuremberg, Germany
• November 18–20 – Drink Japan, Tokyo, Japan

GROWTH PATH

Such a full calendar underscores Ecocap’s commitment to strengthening its global presence and building lasting relationships with key industry players.

Each fair represents a strategic opportunity not only to showcase innovative solutions and expand the company’s offering but also to explore new partnerships and anticipate trends in the most dynamic markets.

This growth path is built on three fundamental pillars: continuous innovation, synergies with selected partners, and a consistent, recognizable presence in the most competitive international arenas.

The global aluminium can market is expected to grow steadily through 2029, driven by increasing demand for sustainable and recyclable packaging. Consumer preferences, technological innovation and environmental policies are accelerating the adoption of aluminium as the preferred material for beverage packaging.

The Cassoli Group strengthens its social commitment by continuing to support the Il Sole Solidarity Emporium and the AGITO association in their Pet Therapy project at the Rizzoli Hospital.

CASSOLI GROUP CONTINUES TO SUPPORT THE “LATTE AL SOLE” INITIATIVE

For the third consecutive year, the Cassoli Group is delighted to renew its support for the “Latte al Sole” project.

Latte al Sole, a project promoted by the Il Sole Solidarity Emporium in Casalecchio di Reno, is an initiative that benefits twice: it provides tangible assistance to families in need and offers students of the A. Serpieri Agricultural Institute a farm-to-table experience. They work to collect locally sourced milk, purchased from local farmers, and transform it into yogurt and cheese, which will then be distributed to families in need.

A clear example of how collaboration between companies and schools can promote and spread good practices at all ages and in all contexts, igniting hope for a brighter and more inclusive future.

WE SUPPORT PET THERAPY: AN ALLIANCE FOR MANY SMILES

In a shared desire to do good, the Cassoli Group, AGITO – the Association of Parents Together with Bone Tumors, and the ChiaraMilla amateur sports association have collaborated on a Pet Therapy project for children and adults in the oncology departments of Rizzoli Hospital.

Studies and research show that pet therapy brings concrete benefits in various areas: psychological and emotional, cognitive, physical and social.

This confirms how a synergistic collaboration between companies, associations, and healthcare institutions can generate a significant impact with concrete results. This is invaluable assistance that the Cassoli family is happy to support.

It’s more than just pet therapy: it’s a humane gesture and proof that together we can do more.