From 241 to 725 million dollars in 2030: this will be the trend of the canned wine business, which continues to grow. In the UK, Waitrose is going to use it for small formats, eliminating the glass.

Although relatively little appreciated in Italy, canned wine is increasingly a global phenomenon. Confirmations in this sense come on several fronts. In 2021, the market segment of canned wine was estimated at 241 million dollars and by 2030 it could reach 725 million dollars, with a growth of 13% per year, according to a survey by “Straits Research”.

Even if it has not yet seduced the purists, canned wine is very popular with the younger generations, gaining new market shares. In fact, canned wine can count on: simplicity of use and consumption, environmental sustainability, better protection of the contents from light, convenience in managing the furnishings and excellent advantages for marketing and label communication.

There are already numerous companies that are investing in this direction and important international publications, such as “Wine Spectator”, are dedicating an increasing amount of space and reviews to canned wines.

SUSTAINABILITY IS THE KEY

The real turning point for the affirmation of canned wines, as well as the essential improvement in terms of quality, is linked to sustainability, albeit with the different specificities of the reference markets.

An example comes from the British large-scale retail giant WaitRose which, at the beginning of the year, declared that it will replace all smaller formats of wine (from half bottles down, with the exception of Champagne, Prosecco, Cava and Rioja). The goal is to have lighter packaging that is easier to recycle and that produces less CO2 (especially in terms of logistics). In this way up to 320 tons of packaging material will be saved and the resulting “carbon footprint” will be significantly reduced.

This is certainly a significant change in a market where private label wine is strong and made up of realities of depth. About 30 million smaller packages of wine than the 0.75-litre bottle were sold last year alone.

THE SWEDISH CASE

If this is the trend in the UK, in the Scandinavian markets, especially in Sweden, managed by the monopoly agency Systembolaget, at least for a portion of imported wine the alternative to glass will be mandatory.

Systembolaget has declared that by the end of 2023 it will cut the climate footprint of its packaging by 10%.

Many customers who buy bottled wine will have to opt for packaging, such as cardboard, PET or cans, which have a lower climate impact.

A note from the same agency the use of cardboard packaging is recommended, as well as the use of cans., because aluminium is light and presents a high level of recyclability: 75% of all aluminium that has been produced in the world is still in use.

These signs testify to the ongoing change and cannot be ignored by a country like Italy.

These changes could have significant repercussions on companies engaged in the can packaging segment, starting with Ecocap’s.

Ecocap’s and its TopSyl patent consolidate its presence in the Middle East thanks to the Coca-Cola Company and being able to guarantee versatile, hygienic and environmentally friendly.

In response to consumers increasingly aware of the need for various safe packaging solutions, Coca Cola Company has launched a protective film in Israel.

Coca Cola Company has decided to preserve the quality of the soft drink by using the innovative TopSyl, the can protection system made with eco-sustainable heat-sealed aluminum capsules, an international patent by Ecocap’s.

ECOCAP’S: HYGIENIC, AVANT-GARDE AND ECO-COMPATIBLE SOLUTIONS

Ecocap’s, constantly engaged in the development of cutting-edge solutions to preserve and protect canned drinks and final consumers, provides the beverage sector with innovative and high-performance machinery.

The TopSyl patent is from Ecocap’s, the thin heat-sealed protection on the top of the can that guarantees hygiene and safety from packaging to consumption.

TopSyl protects cans as soon as they are filled, safeguarding the product, the consumer and the producer. It does not allow the formation of humidity between the protection and the can, therefore it prevents the formation of mold and the proliferation of bacterial flora.

Ecocap’s added value is the continuous attention to environmental sustainability: the caps are ecological and 100% recyclable and the machinery guarantees high productivity with reduced energy consumption.

A LOOK AT THE DATA

A snapshot of Saudi consumer trends conducted by McKinsey & Company in March 2021 showed that 39% of the population favor safe and hygienic packaging.

This new packaging solution in fact responds to a growing concern regarding hygiene on the part of the final consumer who will ultimately benefit from it.

Hygiene, safety, recyclability, elegance and communication: these are the elements of TopSyl, the Ecocap’s patent adopted by San Bernardo for mineral water and canned soft drinks, also produced for third parties.

San Bernando, a subsidiary of the Montecristo Group, present on the mineral water and soft drink markets, has adopted the eco-sustainable TopSyl capsules, an international patent by Ecocap’s.

Guaranteeing the hygiene of the can packaging and distinguishing itself from similar offers by using all the elements of the can as marketing communication tools: these are the objectives that prompted San Bernardo to choose Topsyl, the Ecocap’s sealing system.

Another element that has strongly influenced the choice is sustainability: Topsyl is a heat-sealed aluminum disk, without the use of glues, to the advantage of hygiene, economy and total recyclability of the materials. 100% sustainable!

AT THE BASIS OF CHOICE OF TOPSYL

San Bernardo in 2021 decided to adopt the packaging of aluminum cans in the sleek format to be green friendly and to give the consumer a further choice by making available a light pack, easy to differentiate and recycle.

The choice of the can recalls a sort of visual and tactile elegance, precisely recalling a glass. Furthermore, the product with Topsyl, in the perception of the consumer, brings it closer to that class of drinks made up of sparkling wines and wines which justifies a higher cost.

To all this is added the possibility of communicating limited editions, sporting events, competitions and commercial promotions. The aluminum can with Topsyl has in fact been greatly appreciated in the Horeca channel, which San Bernardo has chosen as a privileged reference market.

THE MACHINE FOR CAN PACKAGING

The Ecocap’s packaging machine is in place at the Ormea establishment, in the province of Cuneo, where most of the production is developed.

The machine was inserted into the production line using the lease (one of the formulas provided by Ecocap’s) and binding San Bernardo only to purchase the personalized capsules.

The machine for packaging customizable beverages in cans was developed for the largest production lines of breweries and producers of soft drinks and mineral waters.

Rotary machine with 60 stations with an hourly productivity of 20,000 cans, it fits very easily at the end of the line, without distorting the production layout.

The supportive approach has always animated the initiatives and activities of the Cassoli Group and its companies, including Ecocap’s. A concrete and daily commitment, aimed at the development, growth and well-being of the surrounding community.

Specialized in the production of innovative packaging machines and holder of the TopSyl patent, the revolutionary system for sealing cans, Ecocap’s also stands out as a responsible company, which actively participates in building social sustainability in the areas in which it operates.

For Ecocap’s and for the Cassoli Group to which it belongs, the relationship with the surrounding community is a fundamental element, which take the form of activities aimed at supporting the most fragile people and supporting local voluntary associations.

This solidarity commitment has led the Group to support, through a financing project for 2023, the Emporio Solidale il Sole, the association of volunteers based in Casalecchio di Reno which distributes aid food and the provision of accompanying measures to guide and help people in difficulty.

There are 120 fragile families in the area that the non-profit association supports through the administration of food and personal and home hygiene products, but also by guaranteeing a point of listening and exchange between people.

Thanks to its proposal of versatile and environmentally friendly solutions, Ecocap’s and its TopSyl patent arrive in the Middle East.

Code Red, one of the most popular energy drinks in the Middle East, has adopted the eco-sustainable capsules TopSyl, an international patent by Ecocap’s.

Code Red is a soft drink produced by Alesayi Beverages Co. “ABC”, a company specialized in the production of quality juices and drinks. To preserve this quality the company has decided to use the innovative TopSyl, the can protection system made with heat-sealed aluminium caps branded Ecocap’s.

ECOCAP’S: VERSATILE, INNOVATIVE AND ECO-FRIENDLY SOLUTIONS

Constantly engaged in the development of innovative solutions to preserve and protect canned drinks, Ecocap’s provides the beverage sector with cutting-edge and highly performing machinery.

Ecocap’s has patented TopSyl, the system consisting of a thin protection heat-sealed to the top of the can. It guarantees hygiene and safety from packaging to consumption.

TopSyl can be applied to any type and format of canned drink, without requiring the use of glues.

A distinctive feature of Ecocap’s is the attention to environmental sustainability: the caps are ecological and 100% recyclable and the machinery guarantees excellent yields with reduced energy consumption.

A LOOK AT ALESAYI BEVERAGES COMPANY

Founded in 1968, Alesayi Beverages Co. is a Saudi Arabia-based company whose core business is the production of a wide range of beverages.

Carbonated soft drinks, including Alsi Cola, were launched in 1983. Since then, ABC has specialized in the production of juices and carbonated drinks.

In the following years, ABC expanded its range by introducing energy drinks into the offer, such as Code Red, today the leader in its reference market.

Solidarity does not stop: Cassoli Group’s employees and collaborators celebrate Easter alongside the ANT Foundation, in the name of sharing and closeness to the most fragile people.

Easter festivities in the name of solidarity and sharing those that the Cassoli Group – with the companies Ecocap’s, CPS Company and Nema Automazione – is preparing to celebrate together with employees and collaborators.

The relationship with the community in which the Cassoli Group operates is a fundamental element that takes the form of activities aimed at supporting the most fragile and needy people and the local voluntary associations.

THE CASSOLI GROUP’S TEAM IN SUPPORT OF THE ANT FOUNDATION

As in previous years, the Cassoli Group’s support for welfare organizations in the Bologna area continues for the Easter holidays in 2023.

This solidarity commitment and this desire to participate have led the company’s employees and collaborators to purchase Easter eggs and Italian Easter cake from the ANT Foundation.

Thanks to the Cassoli Group that acts as a go-between the association and its team, the whole group has chosen to help and support the association and its invaluable work of cancer assistance.

Consumers’ attention to sustainable packaging is growing. Ecocap’s is also environmentally conscious and TopSyl, its aluminium cap for cans, is 100% recyclable.

Despite the period of uncertainty and sharply rising inflation, sustainability continues to be a relevant factor in the purchasing choices of Italians. This trend is confirmed by the data from the Consumer Packaging Survey, presented by Nomisma at Marca by BolognaFiere and based on a representative sample of over 1,000 purchasing managers between the ages of 18 and 65.

For 35% of those interviewed, sustainability and attention to the environment are a key factor in their consumption choices and 57% still declare that they take them into account. More specifically, water and energy are the areas to which 80% of families pay the most attention, followed by food and beverages (77%), as well as mobility and travel (56%).

For 92% of Italians, characteristics related to packaging also have an increasing impact on purchasing decisions. In the last year, 65% of families added a product to their shopping cart because it had a greener pack than other brands and at the same time 19% did not buy a product precisely because the packaging was not sustainable.

There are three characteristics related to sustainability that are most appreciated by consumers:

• no over-packing (58%),
• fully recyclable (56%),
• with reduced quantities of plastic (47%).

Looking at the materials, glass is considered the greenest (67%), followed by beverage cartons (59%).

Finally, the role of the label should be considered: one in five Italians declares that they are not fully satisfied with the information to evaluate the sustainability of food products, beverages and food packaging.

76% would like to find images or scores on the label that communicate the level of sustainability of the products and packaging.

Oriented towards constant research and development for the creation of latest generation “green” machinery and technological solutions, Ecocap’s contributes to the development of increasingly sustainable products and solutions. For example, the patented TopSyl seal, which protects and personalises the opening of the can, is 100% aluminium and 100% recyclable.

Ecocap’s provides the beverage sector with cutting-edge and highly performing machinery (up to 75,000 TopSyl per hour).

TopSyl, whose patent belongs to Ecocap’s, is the practical and functional system that protects and gives new visibility to all aluminium cans. In its simplicity, TopSyl is truly revolutionary: consisting of a thin protection heat-sealed to the top of the can, TopSyl can be applied to any type and format of canned drink, without requiring the use of glues.

In this way TopSyl offers important guarantees in terms of hygiene and safety, as well as significant communication and marketing opportunities.

Thanks to Ecocap’s machines, with high flexibility and production capacity, TopSyl can be grafted onto the cans directly during the packaging phase.

In fact, these machines can be positioned to complement and close lines that are already operational, integrating perfectly even on systems made up of several machines active in parallel.

By virtue of increasingly high efficiency, Ecocap’s machines can support the application 75,000 capsules per hour.

A dedicated visual design project to best represent the DNA of the group companies.

Thanks to the contribution of Kogitans, a visual design company, the Casalecchio headquarter – which today hosts Ecocap’s, CPS Company and Nema Automazione – changes its image.

In fact, Kogitans has graphically taken up the history and spirit of the group, combining the transparency of the packaging with a transition between the colors of the logos of Ecocap’s, CPS Company and Nema Automazione, for a single motif that envelops both levels of the company offices.

The “never done before“ claim has been re-proposed and painted in 15 languages, highlighting one of the aspects that most characterizes the group and its collaborators: the ability to get involved, to improve and constantly innovate.