During the latest Marcus Evans webinar, satisfaction emerged for the payback of the investment on the Ecocap’s machine, purchased to use TopSyl in Coca-Coca’s plants in Saudi Arabia

COCA-COLA WEARS TOPSYL IN SAUDI ARABIA

Mohammed Wasfi Al Asi, technical and supply chain director for Coca-Cola in Saudi Arabia, confirmed the excellent performance of TopSyl on the Middle Eastern market.

The adoption of the 110% aluminium TopSyl foil on Coca-Cola cans dates back to 2021 and has since then only given excellent results.

The return on investment for the Ecocap’s machine, purchased to be able to apply TopSyl on Coca-Cola cans, was in fact achieved quickly and with satisfaction.

INNOVATION, SUSTAINABILITY, EFFECTIVE COMMUNICATION: THE WINNING PLUSES OF TOPSYL ACCORDING TO COCA COLA 

The TopSyl patent – ​​which makes cans more recognisable and, at the same time, guarantees hygiene and safety on the drink – is highly appreciated by Saudi consumers who in recent years have increasingly chosen to buy Coca-Cola cans with the TopSyl foil.
Customers appreciate both the greater hygiene on the product and the immediate and impactful communication, as well as the total recyclability of the cap.

TopSyl therefore allows to reach the balance – increasingly important in a competitive market like the current one – between sustainability and functionality.
The right balance between innovation, technology, costs and performance is what ensures the success and growth of a product like TopSyl, which also has the great advantage of being sustainable.

Protection and hygiene throughout the supply chain: TopSyl seals the cans, preventing contamination. This effective solution combines food safety and sustainability.

 WHY IS CAN PROTECTION ESSENTIAL?

Food safety in the beverage sector also involves can packaging. Ecocap’s developed TopSyl, – patented in 2001 – that protects the contact area between the mouth and the pouring point of the can.

Hygiene along the distribution chain is a crucial issue because cans, before reaching the consumer, go through multiple production, storage and transport phases. During this journey, they may come into contact with dust, bacteria, humidity and other contaminants present in warehouses, trucks and points of sale.

Without adequate protection, the surface of the can could become a vehicle for contamination at the time of consumption. This makes it essential to adopt innovative solutions that guarantee high hygiene standards, protecting both the product and the consumer’s health.

In this sense TopSyl represents an effective response to this need. TopSyl is an aluminium seal that adheres to the surface of the can, ensuring:

• Immediate protection: seals the can immediately after filling, preventing contamination.
• Total hygienic barrier: adheres completely to the opening side, avoiding the formation of humidity, mold and bacteria.
• Extreme resistance: tested for immersion in water and ice and temperatures up to 60°C, suitable for both hot and cold vending machines.

• Environmental sustainability: made of 100% recyclable aluminium, it reduces the environmental impact without altering the practicality of use.

A NEW STANDARD FOR PACKAGING 

Ecocap’s innovation with TopSyl improves the hygiene standards of cans in the beverage sector, solving an often overlooked problem: surface contamination.

This sealing system protects the top of the can from dust, bacteria and other external agents, ensuring safer consumption.

In addition to the hygienic aspect, TopSyl is designed with an eye on sustainability. The material used is 100% recyclable and helps reduce the use of disposable plastic, responding to the growing requests for eco-friendly solutions from companies and consumers.

TopSyl offers innovative visibility on cans, becoming the ideal ally for any company that wants to amplify its marketing strategy.

TOPSYL MUCH MORE THAN A PATENT

TopSyl is the perfect solution for businesses looking to amplify their message in the offline market. Thanks to the possibility of customizing the cans, TopSyl transforms every drink into an exclusive communication tool.

TopSyl by Ecocap’s is much more than a patent. In a market, where standing out is essential, TopSyl offers a unique competitive advantage. It is not just a heat-sealed protection for cans, but a real amplifier of brand identity. Its advanced technology allows it to be easily applied to any can format without the use of glues, ensuring food safety and enhancing the product in the eyes of consumers.

With TopSyl, the can becomes a powerful advertising vehicle. Companies can leverage this innovation to communicate personalized messages, attract new customers and strengthen brand positioning. Its ability to combine functionality and design makes it an essential element for original and effective marketing campaigns.

A NEW LEVEL OF CONNECTION WITH CUSTOMER 

The customization offered by TopSyl is not just aesthetic, but aims to create a deeper bond between brands and consumers. In a context in which customer experience is increasingly central, TopSyl represents the key to building customer loyalty and making every interaction memorable.

Opting for TopSyl means investing in a distinctive element that not only improves the perception of the product, but elevates the image of the brand. With TopSyl, each can becomes a message of quality, creativity and innovation, guaranteeing a concrete and lasting competitive advantage. Find out how to turn your cans into a winning marketing tool!

Aluminium cans: a model of sustainability between global diffusion and recycling efficiency. Italy among the leading countries.

RECYCLING IN EUROPA

According by European Aluminium – an association that brings together over 100 members including producers, transformers, recyclers and national associations, with 600 plants in 30 European countries – the aluminium can remains among the most used beverage containers globally.

In Europe, 50 billion are consumed every year, mainly for water, soft drinks and beer.

The widespread diffusion of the aluminium can is linked to the combination of multiple advantages: long shelf life of the contents, lightness, ease of stacking, impact resistance, ability to maintain the temperature, ease of recognition for separate waste collection and reduced loss of quality of the material during recycling.

Furthermore, the reuse cycle is extremely fast, requiring only 60 days to return to the market as a new can. These characteristics represent a strong environmental value, difficult to match with other beverage containers.

With the imminent implementation of PPWR, the aluminium can plays a crucial role in reaching the EU’s recycling targets for 2025 and 2030.

RECYCLING IN ITALIA 

Italy stands out among the leading countries in the recycling of aluminium packaging, reaching a rate close to 75%.

According to CIAL, the National Aluminium Packaging Consortium, there are no obstacles to exceeding the 90% recycling rate, a goal that the can sector in Italy has already almost reached. This result is attributed to the education of citizens, supported by close collaboration between various protagonists: aluminium producers, branded companies, distribution, catering, municipal services, citizens and students. A synergy that makes recycling a collective objective.

The pet therapy project supported by the Cassoli Group to improve well-being in the hospital was presented.

 THE SOLIDARITY INITIATIVE

For the first time, pet therapy arrives in the wards of the Rizzoli Orthopedic Institute of Bologna, thanks to the initiative of AGITO, the Association of Parents Together with Bone Tumors, which has started a collaboration with the ChiaraMilla amateur sports association, with the support of the Cassoli Group which confirms its commitment to supporting local organizations active in the social sector.

In fact, the project “Milly’s company: DOGtor in the Rizzoli ward” was presented on Friday 10 January at the Rizzoli in Bologna, an initiative dedicated to young people hospitalized in the facility’s oncology department.

The Cassoli Group has decided to finance the first three months of this initiative. The company’s contribution will allow us to start a project that will make a difference in the lives of many people, demonstrating how collaboration between companies, associations and healthcare institutions can generate a concrete and lasting positive impact.

The project, promoted by AGITO, was born from the awareness gained by the volunteers, who experienced firsthand the difficulties of the treatment process. The aim is to offer therapeutic and psychological support through pet therapy, which has proven effective in improving mood, reducing anxiety and alleviating the sense of isolation often felt by patients in hospital.

THE PROJECT AND WHO IS AGITO

At the Rizzoli Institute, an animal-assisted education (EAA) project will be launched, aimed at oncology patients hospitalized in the spinal surgery department. The project will last one year with weekly meetings, involving children, adults and bedridden patients. The dogs, trained and guided by specialized operators, will carry out targeted activities such as grooming, brushing, playing games and teaching basic commands. These interactions will not only distract patients from pain, but will offer emotional comfort, promoting relaxation, improved mood and self-esteem. Pet therapy will allow patients to establish a relationship with animals, mediators of emotions and moods, thanks to their non-judgmental nature. Through contact with dogs, patients will be able to develop communication skills, empathy and a greater sense of calm and control, benefiting from a therapeutic experience capable of diverting attention from problems and improving the quality of their stay in hospital.

AGITO, the Association of Parents Together with Bone Tumors, is a volunteer organization founded in 2019 and affiliated with the Rizzoli Orthopedic Institute. Made up of parents of children affected by bone sarcoma, the association works to raise awareness of oncological diseases, support clinical research and improve the quality of life of patients. During the treatment process, many parents have seen the benefits of the company of a pet, discovering how much animals can alleviate stress and pain. For this reason, AGITO promotes initiatives such as pet therapy in the oncological orthopedic surgery departments, dedicated to patients of all ages from all over Italy, also involving disabled pet operators to offer empathic and psychological support. The association, which has become a fundamental interlocutor for the needs of patients and family members, supports other projects such as the psychology service in the Osteoncology department, ceramics and art therapy workshops, and initiatives to support research.