Food cans are playing an increasingly strategic role in food packaging, driven by the growth of ready-to-eat products and the demand for practical, sustainable solutions. Recyclability, food safety and support for the circular economy make metal packaging a key choice for the future of the food industry.

International Beer Strategiesin Barcelona and METPACK in Essen offer Ecocap’s the opportunity to showcase innovative solutions for the beverage industry.

INTERNATIONAL BEER STRATEGIES, BARCELONA (APRIL 28-30)

From April 28 to 30, Ecocap’s will be a key player at International Beer Strategies in Barcelona, ​​a major B2B event dedicated to the beer and cider industry.

The event represents a strategic opportunity to meet with European breweries, distributors, and producers, presenting the company’s innovative solutions for protecting cans and kegs from contamination and preserving the quality of beverages.

The patented KegSyl and TopSyl systems ensure hygienic safety, optimal preservation, and support marketing strategies, making Ecocap’s products key tools for an ever-evolving industry.

METPACK, ESSEN (MAY 5-8)

From May 5 to 8, Ecocap’s will be present at METPACK in Essen, the leading trade fair for metal packaging and innovative solutions in the industrial sector. The company will have the opportunity to showcase its advanced technologies and engage with manufacturers, suppliers, and packaging professionals from across Europe. In addition, METPACK will host the first-ever presentation of a new technology, the result of extensive research and development work, representing a significant step forward for the industry and confirming the company’s commitment to innovation.

Participation in METPACK confirms Ecocap’s commitment to offering patented systems that improve product safety, optimize the production cycle, and support brand communication, strengthening the company’s presence in key international markets.

Concrete help for patients facing complex treatment pathways, which the Cassoli Group has continued to support through 2026.

PET THERAPY ENTERS THE ONCOLOGY WARDS

At the Rizzoli Orthopedic Hospital in Bologna, Animal-Assisted Education (AAI) interventions bring a simple yet valuable touch to the wards: connection, presence, and attention.

The initiative is made possible thanks to the commitment of the AGITO ODV association, led by President Sabrina Bergonzoni, and the collaboration with ChiaraMilla and Dr. Marina Casciani.

The project is active in the Oncology and Spine Surgery wards of the Third Clinic, where many patients face complex, lengthy, and demanding treatment journeys.

In such a delicate moment, contact with an animal is not just a caress, but becomes a moment in which the body relaxes and the mind slows down: a few minutes of interaction helps reduce anxiety and makes the treatment journey more manageable.

THE CASSOLI GROUP’S CONTRIBUTION TO A PROJECT OF HUMAN VALUE

Among the initiative’s supporters is the Cassoli Group, which has chosen to make a concrete contribution to the project’s realization.

The company funded the activities in 2025 and has already renewed its support for 2026, confirming its focus on initiatives of high human and social value.

The strength of this initiative lies precisely in its concreteness: small gestures that, in everyday life, can make a difference. It’s a reminder that, even outside of work, corporate commitment can contribute to generating a positive impact on the community.

The Every Can Counts 2025 report highlights increased environmental awareness and clear expectations for industry and brands.

AWARENESS AND MATERIAL CHOICE

The demand for sustainable packaging continues to grow internationally. This is according to the Global Recycling Habits and Attitudes 2025 report by Every Can Counts, presented on World Can Day. The survey, conducted among over 16,000 people in 16 countries, including Italy, highlights a growing environmental awareness among consumers: nearly 9 out of 10 respondents recognize the urgency of addressing issues such as climate change, waste pollution, and sustainable material management.

Over 70% of people consider plastic and waste a significant problem and are demanding concrete solutions along the entire supply chain. In this context, there is growing interest in materials such as aluminum, appreciated for its infinite recyclability without loss of quality and its ability to maintain the energy and economic value of the resources used over time.

THE ROLE OF CONSUMERS AND COMPANIES

The report reveals strong expectations for brands and industry: 87% demand fully or infinitely recyclable packaging.

The study also highlights a shift in the way the concept of circularity is interpreted. For one in two people, circular packaging is packaging that, once recycled, returns to its original function. In line with this vision, 57% of respondents consider packaging designed to be reused in the same production cycle, such as aluminum cans, to be truly recyclable.

At the same time, an information gap emerges: only 17% of respondents currently identify cans as the most recyclable packaging. This figure highlights the need to strengthen information and awareness about material recycling. The report also confirms a shared responsibility throughout the supply chain: more than half attribute consumers the primary role in proper recycling, but industry, brands, waste management, and institutions remain key players. It is no coincidence that 87% of people believe that companies and manufacturers should be required to use fully recyclable packaging or packaging made from recycled materials.